Our Story

PuffMe began with a simple wish.
To create something soft that can gently brighten your day.

In our Auckland studio in New Zealand,
each PuffMe scrunchie is handmade in small batches with care and patience.
We choose fabrics we truly love, often in limited quantities,
so every piece feels thoughtful and never rushed.

We believe in slow fashion and small joys.
PuffMe is not about trends or perfection,
but about softness, comfort, and the quiet happiness found in everyday moments.

A PuffMe scrunchie is more than something for your hair.
It is a small detail that lifts your mood and brings warmth to your look.
Easy to wear, easy to love, and made to be part of your daily life.

From coffee breaks to meetings,
from ordinary days to special ones,
PuffMe is there to add a gentle touch that softly decorates your life.

We hope PuffMe becomes something you reach for often.
Something familiar, comforting, and softly yours.